Senior level experience and nothing less
Karen Stephens
Senior Strategist, Partner
With over 20 years experience in both the consumer and high-tech sectors, Karen is a seasoned moderator, facilitator and research strategist.
Her expertise includes both traditional qualitative methodologies as well as a wealth of experience employing online research techniques. Karen’s background as VP/Research Director for BBDO and other agencies gives her a well-rounded perspective on client needs for new product/market development, creative testing and positioning development and evaluation.
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Jennifer Luke
Operations & Project Management, Partner
Jennifer is responsible for managing the many details that make each and every research project a success. For our clients, concentrates on ensuring that research projects are well managed and the recruit is high quality and hassle free. Jennifer’s background working in the Facility and Recruiting end of the business has enabled her to establish long-term, trusted relationships with select research facilities both nationally and globally.
Jennifer is also the driving force behind the scenes at Baccus Research Group and is responsible for the Operations and Financial Management of the company.
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Bryce McDonald
Senior Strategist
By leveraging a variety of research disciplines and methodologies, Bryce is uniquely skilled in providing tangible and actionable business recommendations based on research findings. Bryce, holding an MBA in Marketing and BS in Psychology, has nearly 15 years experience in market research, strategic marketing, and product management.
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Erica Baccus, Founder Emeritus
Strategic Consultant
In 1996, Erica founded Baccus Research, LLC, as a full service qualitative market research firm focusing on the technology and bioscience industries. Over the years, Erica joined the United Airlines million miles club, more than once. Her keen qualitative research mind has helped clients bring their products to market successfully and develop powerful marketing strategies and campaigns.
Today, Erica serves as a highly valued consultant to Baccus Research Group, available to help us devise and recommend research options that will best meet our clients’ current challenges.
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Joanne Pirnik
Project Manager
It pays to have a calm, experienced, multi-tasking resource well in reach. Joanne’s experience in the high technology publishing world with IDG as a Sales Account Manager, Communications Manager, and Executive Assistant to the Editor of InfoWorld, makes her ready to solve any logistical challenge on the fly.
