Overcome infighting with a fresh look outside
Internal agendas and long-held opinions can stall progress in a company. Qualitative research can quickly break down barriers and open colleagues’ minds to current market needs and consumer perceptions. Fresh, informed dialogue can create new opportunities and momentum.
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Rebranding has implications inside and out
Brands big and small can face an identity crisis along the way. We helped gauge perceptions and perceived value among internal stakeholders and end consumers in the automotive business. Our findings helped inform new brand messaging, uncover key attributes and suggest imagery that best fit this rebranded car model.
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Launch with confidence, not question
In technology, too often the focus is on the product, and little on the customer. We used innovative “ethnographic” research and equipped customers with a working prototype. The firsthand findings helped us create rich customer personas, letting developers get in the skin of the ultimate user.
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Mergers can lead to missteps
Mergers and acquisitions can be tricky, especially when the brand being acquired comes with a very loyal customer base. Our qualitative and quantitative work helped the client understand how to reassure customers through a brand evolution that included a name change and identity change.
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Moving from confused to used
Your website is the face of your business creating a first impression as well as on-going relationship with your customers. But too often a company’s website gets bogged down in what everyone inside the company thinks it should be. Our quick and innovative research helped our client see how their target was using their site and, more importantly, the reasons they were losing interested prospects.