Uncovering unseen ideas, opinions, and emotions

At Baccus Research Group, we pride ourselves in our creative approach to qualitative research.  Focus groups aren’t always the answer. We employ a variety of methodologies as well as creative exercises that help reveal consumers’ true opinions during the research process.

We use this expertise and creativity to help our clients tackle a variety of marketing issues including:

• Brand Assessment
• Positioning/Message Exploration
• Advertising Creative Evaluation
• New Product Development
• Marketplace Assessment
• Marketing Communications
• Web/Software Usability
• Internal corporate positioning workshops

Finding quality respondents is key

Baccus Research Group understands that the success of qualitative research is based on having quality respondents.  We have established symbiotic relationships with recruiting partners and facilities around the world.  We work with the recruiters who share our stringent requirements and have a knack for delivering high-quality respondents.