Objectives first, methodology follows

Baccus Research Group uses a variety of qualitative methods. We let your research objectives determine which to apply. Before we choose the methodology, we look at your objectives, the target audience, geographic considerations, timing and budget.

Research methods we consider:

In Person

• Focus groups
• Mini-groups
• IDIs (in-depth interviews, includes in-person and telephone)
• Intercept interviews

Online

• Online focus groups
• Telewebs
• Bulletin Boards